𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠

We’re a Growth-as-a-Service agency, made up of the very best in the industry. From politicians and SMBs to startups and Fortune 500 companies, we bring our expertise to clients across the Czech Republic and internationally.

blockquote

With over 600 trusted clients and 10+ years of expertise, we bring the experiences, insights, and innovations to drive your brand forward.

We’re fully immersed in client projects as well as our own initiatives, so for now, you won’t find more details on this website.

If you’d like to connect, please reach out directly:
daniel@votruba.com
Call Me Now

Digital Marketing & Performance

  • Digital Advertising: Precision-targeted campaigns across Meta Ads, Google Ads, Sklik, Bing, Spotify, TikTok, and X, as well as leading marketplaces such as Amazon, Alza, eBay, Heureka, Mall.cz, Allegro, Kaufland Marketplace and eMAG
  • Performance Marketing: Data-driven advertising strategies that deliver measurable results.
  • Demand Generation: Building consistent demand and engagement through tailored campaigns.
  • Account-Based Marketing (ABM): High-impact B2B targeting for key account growth.
  • Lead Generation (B2B & B2C): Capture qualified leads through focused campaigns.
  • Personal Branding (LinkedIn): Elevate individual profiles for maximum reach and engagement.
  • Influencer Marketing: Connecting brands with key influencers to expand their audience.

Marketing Strategy

Crafting authentic strategies that drive measurable business impact. Our approach combines in-depth research, strategic insight, and actionable execution.

  • Market & Competitive Analysis
    • Macroenvironment Analysis: Evaluating external factors that influence market dynamics.
    • Competitor Analysis: Identifying market trends, competitor strengths, and positioning opportunities.
    • Research & Data Insights: Conducting surveys, qualitative and quantitative research, and customer data analysis to inform decision-making.
  • Strategic Foundation
    • Defining the Strategic Framework: Establishing key principles and direction based on data-driven insights.
    • Why, How, What: Clarifying brand purpose, core messaging, and unique value proposition.
    • Brand Vision & Positioning: Creating a long-term brand vision aligned with business goals.
  • Marketing Mix & Execution
    • Product Strategy: Aligning product development with market needs and brand positioning.
    • Pricing Strategy: Optimizing pricing models for competitiveness and profitability.
    • Distribution & Channels: Identifying and leveraging the most effective sales and marketing channels.
    • People & Culture: Integrating brand values into company culture and customer experience.
    • Goal Setting & KPI Framework: Establishing measurable objectives and success metrics.

Media Planning & Buying

  • Media Planning: Strategic media placement with help of Medplan, Gemius, Data Analyzer, Adwind Kite, NetMonitor – GemiusRating, Mediaboard across ONLINE publishers, RTB, OOH, DOOH, TV, Print, Radio, Affiliate Networks, and more.
  • Media Buying: Expert negotiations for the best deals and ad placements.
  • Market Research: Gain valuable insights with data tools like MML and many more research agency partners.
  • Media Competitives: Access detailed insights into ATL media spending for any client or competitor with authorized data, providing a competitive edge for strategic planning and market positioning.

Growth & Automation

  • RevOps & Growth Hacking: Aligning revenue operations with growth-focused strategies with a touch of AI.
  • MarTech & SalesTech: Leveraging technology for seamless marketing and sales integration with AI tools incorporated to the client’s tech stack.
  • Lead Generation Process Setup/Optimization: Optimizing lead generation processes (website CRO, landing page management, automation, email marketing, active lead/contact management, integration with the sales team / supporting the sales team to close deals more efficiently).
  • High-Quality Leads & Sales Growth: Generating quality leads, driving sales growth, reducing acquisition costs, increasing customer lifetime value (CLV).
  • LinkedIn Automation & Outreach: Streamlined LinkedIn outreach with automated targeting to connect with the right audience efficiently.
  • B2B Sales Outreach: Advanced multi-platform strategies for lead generation, including social media engagement, email marketing, and optimized rotation for maximum conversion.

Content/Production & PR

  • Content/Production
    • Content Creation & Production: Our team includes skilled photographers, videographers, 3D artists, and SGI creators, delivering a balance of creativity and technical expertise across diverse industries. Whether it’s straightforward production or specialized techniques like 360-degree photography, green screen work, object rendering, or video renderings, we provide reliable solutions that enhance your brand’s visibility and effectiveness, helping it stand out in every campaign.
    • YouTube Automation & Organic Growth: Growing your presence on YouTube with automated and organic strategies including content creation.
    • Content Marketing Strategy: Setting up a content marketing strategy, establishing brand building (LinkedIn – corporate + ambassadors; high-quality website, effective content – blog, video content, podcasts, e-books, studies, etc. – consistently, efficiently, with a defined content plan and a reliable team (freelancers or internal) for visible results.
    • Idea Making: Creative brainstorming to fuel all your marketing needs.
    • Copywriting (CZ & EN): Persuasive copy crafted for your target market.
  • PR & Crisis Communication
    • We help you build and protect your brand’s reputation through strategic communication, media relations, and crisis management. Whether shaping public perception, managing media narratives, or mitigating reputational risks, our expertise ensures your message is heard and trusted.
  • Public Affairs & Lobbying
    • Navigating the complex landscape of public affairs requires deep industry knowledge, strong connections, and a clear strategy. We leverage our network to open doors and ensure your voice is heard where it matters most—whether in government, regulatory bodies, or key industry stakeholders. From legislative advocacy to stakeholder engagement, we help you influence policy decisions, shape public discourse, and secure favorable outcomes for your business.

Branding/CX & Websites

  • Branding & CX
    • Brand Identity Development: Logo, logotype design, color palettes, typography, and brand guidelines.
    • Comprehensive Logo Manual: Usage rules, brand consistency guidelines, and scalable design assets.
    • Visual Assets & Collateral: Templates, digital assets, packaging, and marketing materials tailored for various platforms.
    • Creative Design & Concept Development: Creation of a creative concept and finding the right collaborators for the campaign.
    • UX/UI of apps, websites and comprehensive web solutions
    • Customer Experience (CX) with long-term taks management
      > Customer Journey Mapping: Identifying opportunities, prioritizing, defining responsibilities within the company, setting up processes/automation, assisting with implementation.

 

  • Websites & Landing Pages
    • Websites & Landing Pages: Engaging web solutions tailored for conversion.
    • Micro-Sites: Compact, highly targeted websites created for specific campaigns, product launches, or events.
    • Pre-Launch Websites: Websites designed to build anticipation before the official launch of a product or service.
    • E-commerce website development: Custom online stores optimized for conversions, seamless user experience, and integrated payment solutions.
    • Website 🇺🇸 Funnels: Engaging sites for instant conversion and collecting retargeting audiences for advanced sequential retargeting.
blockquote

Marketing is like sex. Everyone thinks they are good at it.